Chapter 3
Resonating with Visitors
IN THIS CHAPTER
Defining a buyer persona
Triggering an emotional response from your visitors
Considering UI and UX when designing your site
Designing with the modern website in mind
Selling the why to your visitors
When creating your website, it's important to appeal to your target audience with a UI (user interface) and UX (user experience) that speaks to their aesthetic and solves their pain points. Your website needs to resonate with your customers' real pain points. When you get an emotional response from your visitors, you are more likely to see them coming back and spending more time at your site. This chapter explains how to do all this. You start by defining your buyer personas.
Defining Buyer Personas
Buyer personas, often simply referred to as personas or avatars, are fictional, generalized representations of your customers. They can represent your ideal customer, your worst customer, and all in between. They help businesses better understand ...
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