Chapter 15
Keeping Up with the Joneses: Measuring What You Built and Making It Better
IN THIS CHAPTER
Setting up Google Analytics
Using Google Analytics
Setting up the Google Search Console
Using heatmaps to interpret data
Accessing reviews from your Google Business Profile
Responding to reviews from your Google Business Profile
This chapter helps you set everything up so that you can measure your efforts. Measuring your website in different ways does many things for you going forward. Tracking metrics shows you how effective your website is at generating leads, driving sales, or sharing information. Without analytics, you are operating blindly. When you install tools to measure aspects of your website, you can pinpoint issues that are turning visitors away, and when you identify weak points, you can make changes to improve engagement. This also helps you identify new opportunities ...
Get Building DIY Websites For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
