Chapter 16
The Ten Commandments of Building a Successful Website
IN THIS CHAPTER
Planning your website
Appealing to your audience
Optimizing your website for search engines
Optimizing your assets
Making your website as appealing and as simple as possible
Focusing on lead generation
This chapter gives you the “Cliff Notes” to building a highly effective website. Think of this as your website 101 starter course — a digestible introduction to the methodology behind winning web design. This easy-to-implement advice gives you a foundation to grow your online home. Paired with a platform like WordPress, Wix, or Squarespace, you have all the know-how needed to build a website that achieves your goals while impressing your visitors.
Plan for Success
We all know the old adage — failing to plan means planning to fail. This is especially true when it comes to building a business website, which ...
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