Chapter 16

The Ten Commandments of Building a Successful Website

IN THIS CHAPTER

Bullet Planning your website

Bullet Appealing to your audience

Bullet Optimizing your website for search engines

Bullet Optimizing your assets

Bullet Making your website as appealing and as simple as possible

Bullet Focusing on lead generation

This chapter gives you the “Cliff Notes” to building a highly effective website. Think of this as your website 101 starter course — a digestible introduction to the methodology behind winning web design. This easy-to-implement advice gives you a foundation to grow your online home. Paired with a platform like WordPress, Wix, or Squarespace, you have all the know-how needed to build a website that achieves your goals while impressing your visitors.

Plan for Success

We all know the old adage — failing to plan means planning to fail. This is especially true when it comes to building a business website, which ...

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