Cross Selling in MyGolfGear.NET
Cross selling and up selling are marketing tactics used to try to increase the size of an order. These two tactics are implemented only slightly differently. An example of cross selling is trying to offer a consumer a similar product to one that she is interested in. Besides, the main objective of increasing the order total, cross selling also provides two more incentives for implementing this feature.
First, when a user is looking at a product that he is extremely interested in, showing a list of similar products may spawn an impulse buy of another product. If you don't show that list, the user may simply proceed to check out. An example would be if a user is looking at a putter; in that case, you may want to ...
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