Chapter 12: SalesIQ
SalesIQ is a powerful and insightful tool that will allow you to engage with prospects and clients using a live chat facility. This tool, when enabled, will also track website visitors so that you can better tailor communication to them and trigger alerts for your team.
In this chapter, you will learn the basics of live chat that will help you convert leads and personalize some of the marketing content once you know which pages have been visited, by whom, and when. As the saying goes – knowledge is power!
The following topics are covered within this chapter:
- The importance of connecting SalesIQ to your website
- How can you connect SalesIQ to your website?
- Integrating SalesIQ with CRM
- Getting to know your website visitors ...
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