Chapter 13: Zoho Analytics

Zoho Analytics is an enterprise-level Business Intelligence (BI) tool. It is also potentially one of the most under-utilized tools within the Zoho suite of applications. Partially, this may be due to the high quality of the native Reports and Analytics modules of the Zoho CRM, and perhaps it's a misconception that this tool is too complex to use.

In this chapter, we will bust this myth and provide some practical examples of how this tool can be used to gain insights that may otherwise be missed.

Topics covered within this chapter include the following:

  • Connecting your CRM with Analytics
  • Getting to grips with the basic tools
  • Creating dashboards that can be shared automatically

By the end of this chapter, you will ...

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