Chapter 7. Managing Attention

I sometimes worry about my short attention span, but not for very long.


The High Price of Attention Failure

The following headlines alert us to the damaging effects of widespread attention failure:

  • BlackBerry causes pileup on freeway: WA ready to take action

  • Bill banning iPods and cell phones on New York City streets coming

  • Woman falls on subway track while text messaging ...

Get Building Expertise: Cognitive Methods for Training and Performance Improvement now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.