5 Building a Findable Blog

By following some simple best practices and using intelligent configuration techniques your blog is sure to be a pillar of findability that helps your site communicate with a broader audience and inspires repeat traffic.

As we saw in the previous chapter, blogs are a powerful content-delivery platform that can generate interest in your site, increase your inbound links, and create more search referrals. A blog can either function autonomously with few or no additional pages in your site, or it can be used as supporting content for a larger site funneling traffic into other areas of importance.

In this chapter we’ll explore some practical solutions that will help you configure your blog to promote search engine traffic, ...

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