Chapter 16. Ten Tips for Promoting the Site

<feature><title>In This Chapter</title> <objective>

Optimize the site

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Add tags

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<objective>

Add text to the HTML document

</objective>
<objective>

Tell everyone about the site

</objective>
<objective>

Cross-link to other Web sites

</objective>
<objective>

Promote the site in blogs and forums

</objective>
<objective>

Submit your site

</objective>
</feature>

After you create the site and upload it to a Web server, your client is going to expect visitors. Well, just because you build it doesn’t mean that visitors will come flocking to the site. The site has to be optimized for search engines and then submitted to the most popular search engines. In addition, you’ll have to tell your client how to publicize the site. In this chapter, I show you ten things that you can do to promote a site.

Choose a Meaningful Domain Name

If your client has not already chosen a domain name, advise her to choose a domain name that describes the business but is short and easy to remember. Sharonsflowersbouquetsandgreetingcards.com is way too long for users who are manually typing the URL in the Address field of a Web browser. Plus, it’s hard to remember. However, SharonsFlowers.com tells what the business does, is easy to remember, and doesn’t contribute to an onslaught of carpal tunnel syndrome when Web surfers type the name in the Address fields of their favorite Web browsers. Remember, if the site name is not available as a .com, you can ...

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