CHAPTER 6Integrating Product Inclusion with Your Work

Implementing any new initiative in an organization can be a challenge, and product inclusion is no exception. If you have managed to convince people in your organization that it is the right thing to do and will be good for business, you are more than halfway there. Changing minds and culture can sometimes be more difficult than taking the steps required to implement inclusive product design and marketing.

Overcoming an implementation challenge is always easier when you have a framework in place—a structure to guide you along the way. In this chapter, I present three product inclusion frameworks we use at Google to facilitate product inclusion integration across all of our teams:

  • Objectives and key results (OKRs) define the goal or destination the team has established—what it wants to accomplish in terms of product inclusion—and how and when the objectives will be met.
  • Touchpoints identify the stages in a process that can benefit from an inclusive lens.
  • Product inclusion checklist serves as a map to the chosen destination, detailing what the team needs to do to move from where it is now to the destination defined by the OKRs.

With these three frameworks in hand, you will be well equipped to lead your organization and individual teams through the process of integrating product inclusion into their work.

Holding Teams Accountable with Objectives and Key Results ( OKRs )

Objectives and key results (OKRs) is a widely adopted ...

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