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Building High Performance Business Relationships: Rescue, Improve, and Transform Your Most Valuable Assets by Tony Lendrum

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Chapter 3: The 11 Relationship Types

Chapter 2 looked at and unpacked the 0 to 10RM Matrix into its components. Now for the details! This chapter examines each of the vendor, supplier and partner segments and the eleven 0 to 10RM relationship types and takes a deeper look into their specific qualities with accompanying examples and stories.

The 11 relationship types on the 0 to 10RM Matrix are illustrated in figure 3.1 (overleaf). This figure presents the circular view of Type Zero relationships and all other relationship types within the vendor, supplier and partner segments. The supporting details surrounding the three segments as well as the Type Zero relationship are discussed on the following pages. Figure 3.1 also prompts us to think ...

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