On the Rocky Road to Strong Global Culture

It’s not easy to build a strong organizational culture worldwide — but “cultural hubs” beyond headquarters can help.

For more than a decade, multinational companies (MNCs) have been encouraged to create a strong global corporate culture through shared core values and practices. Building a global culture is hailed as a robust and flexible approach to dealing with the complexity and rapid changes these companies face. Indeed, several recent surveys of global executives have all identified the ability to maintain a common corporate culture as one of their greatest challenges and a top concern. However, our research suggests that a strong ...

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