Intelligent Systems are all around us. In our light bulbs. In our cars. In our watches. In our thermostats. In our computers. How do we make them do the things that make our lives better? That delight us?
When should a light bulb turn on? When should an e-commerce site show us a particular product? When should a search engine take us to a particular site? When should a speaker play some music?
Answering questions like these, and answering them extremely well, is fundamental to unlocking the value of Intelligent Systems. And it is really hard.