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Building Options at Project Front-End Strategizing: The Power of Capital Design for Evolvability by Nuno Gil, Guilherme Biesek

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CHAPTER 7

A Two-Group Controlled Experiment: Lab-based Simulation of the Salford Crescent Redevelopment Project

This chapter describes and discusses the two-group controlled experiment undertaken to validate the new framework to design for evolvability. It starts with the importance of theory-oriented experimental research on the management and organization field and on this particular research specifically. Subsequently, details of the Salford Crescent Redevelopment project are used to simulate the front-end strategizing process, along with the details of the simulated roles. The details presented here complement the previous discussion of this particular project. Finally, this chapter discusses the data collected through the simulation exercises. ...

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