Chapter 8
Communication Systems
The single biggest problem in communication is the illusion that it has taken place.
—George Bernard Shaw
Good communication is as stimulating as black coffee, and just as hard to sleep after.
—Anne Morrow Lindbergh
Communication Challenges in Modern Organizations
All communication involves the transmission of a message from a sender to a receiver. Communication is central to organizational effectiveness and survival because the essence of organizations is cooperation, and no cooperation is possible without effective communication.1 While communicating effectively has never been easy to do in organizations, there are some special challenges to communication in today’s organizations.
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