Profile Information

The information provided by a user when creating an account is the basis of the profile. You add to that profile by explicitly querying the user and by observing his behavior on the portal. Table 7.3 lists some of the elements you might want to add to a profile.

Table 7.3. Representative Profile Data Elements
Data ElementsMeans of GatheringComments
UsernameExplicit during registrationOften email address is used
Email addressExplicit during registration 
Secret questionExplicit during registration 
NameExplicit during purchase 
AddressExplicit during purchase 
Phone numberExplicit during purchaseDo no solicit from user unless needed for purchase as phone number not readily provided until relationship with portal is trusted
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