Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers

Profile Information

The information provided by a user when creating an account is the basis of the profile. You add to that profile by explicitly querying the user and by observing his behavior on the portal. Table 7.3 lists some of the elements you might want to add to a profile.

Table 7.3. Representative Profile Data Elements

Data Elements	Means of Gathering	Comments
Username	Explicit during registration	Often email address is used
Email address	Explicit during registration
Secret question	Explicit during registration
Name	Explicit during purchase
Address	Explicit during purchase
Phone number	Explicit during purchase	Do no solicit from user unless needed for purchase as phone number not readily provided until relationship with portal is trusted
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