Chapter 6

You Need Quality Resources as Well as Quantity

Overview

Not all resources of a given type are identical: Customers differ in size and profitability, staff differ in experience, and so on. This chapter will show you the following:

  • how to assess the quality of your resources
  • how resources bring with them potential access to others
  • how you can improve resource quality
  • how to upgrade the quality of an entire strategic architecture

Assessing the Quality of Resources

Few resources are as uniform as cash: Every dollar bill is the same as all the others. Most resources, however, vary in important ways:

  • Customers may be larger or smaller, highly profitable or less so.
  • Products may appeal to many customers or few, and satisfy some, many, ...

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