10. Putting It All Together: Becoming a Habitually Strategic Communicator
Communication Is a Leadership Discipline
Whatever else leadership may be, it is experienced publicly. While it may emanate from within, it is a public phenomenon.
A burden of leadership is to be good at communicating. As Marine Lieutenant Colonel Rob Riggle said in the Foreword, “If you can’t communicate effectively, you will not lead.”
But there’s a paradox: Unlike most other skills a leader needs to master, communication seems to be something leaders already know; they’ve been communicating their whole lives. Just as a fish is unaware of the water it swims in, leaders often are unaware of their own communication abilities. Or lack thereof.
Communication has power, but ...