10. Putting It All Together: Becoming a Habitually Strategic Communicator

Communication Is a Leadership Discipline

Whatever else leadership may be, it is experienced publicly. While it may emanate from within, it is a public phenomenon.

A burden of leadership is to be good at communicating. As Marine Lieutenant Colonel Rob Riggle said in the Foreword, “If you can’t communicate effectively, you will not lead.”

But there’s a paradox: Unlike most other skills a leader needs to master, communication seems to be something leaders already know; they’ve been communicating their whole lives. Just as a fish is unaware of the water it swims in, leaders often are unaware of their own communication abilities. Or lack thereof.

Communication has power, but ...

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