CHAPTER 1

Building the Future

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

Machiavelli, The Prince

BUILDING THE FUTURE. TAKE A DEEP BREATH AND CONSIDER WHAT THIS means, living in the twenty-first century. It doesn’t mean the next iPhone, the next electric car, or even the first molecular teletransporter (à la Star Trek). These could all certainly qualify as life-changing, history-shaping innovations, but building the future does not mean building isolated products. The lone innovator bathed in cathode-ray green lights in his garage late at night designing the next amazing thing is not the protagonist of our story. ...

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