March 2010
Intermediate to advanced
335 pages
10h 56m
English
Content preview from Building Web Reputation SystemsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 10. Case Study: Yahoo! Answers Community Content Moderation
This chapter is a real-life case study applying many of the theories and practical advice presented in this book. The lessons learned on this project had a significant impact on our thinking about reputation systems, the power of social media moderation, and the need to publish these results in order to share our findings with the greater web application development community.
In the summer of 2007, Yahoo! tried to address some moderation challenges with one of its flagship community products: Yahoo! Answers. The service had fallen victim to its own success and drawn the attention of trolls and spammers in a big way. The Yahoo! Answers team was struggling to keep up with harmful, abusive content that flooded the service, most of which originated with a small number of bad actors on the site.
Ultimately, a clever (but simple) system that was rich in reputation provided the answer to these woes: it was designed to identify bad actors, indemnify honest contributors, and take the overwhelming load off of the customer care team. Here’s how that system came about.
What Is Yahoo! Answers?
Yahoo! Answers debuted in December of 2005 and almost immediately enjoyed massive popularity as a community driven website and a source of shared knowledge.
Yahoo! Answers provides a very simple interface to do, chiefly, two things: pose questions to a large community (potentially, any active, registered Yahoo! user—that’s roughly a half-billion ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.