Chapter 4. Creating Relevant Site Content

In This Chapter

  • Putting the company in a favorable light

  • Offering information

  • Developing content

A Web site is a very important thing. At least, it better be. When you're hired to create a Web site, you're creating a worldwide presence for your client. As a Web designer, you do your best to create a site that portrays your client's business or service at its best. But it's a two‐way street. You can be the best designer in the world, but if your client doesn't know what he wants or needs for his Web site, your best design efforts are in vain. A Web site is all about marketing a company, product, or service. It's an extension of the client's bricks‐and‐mortar business, if he has one. If not, the Web site serves as the identity for your client's business. Your job as a designer is to work with the client in order to portray his company in the best possible light. This chapter gives you some information that you can use to guide your client in the right direction.

Portraying Your Client's Company

When you develop a Web site for a client, you're presenting your customer's professional image for the world to see. Your client might be selling goods or services or providing information for customers. A Web site works 24/7 and has the potential for drawing a worldwide audience. The organization portrayed on the Web site might or might not have a bricks‐and‐mortar location in which it does business. Even if it does have a bricks‐and‐mortar business, that ...

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