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Building Websites All-in-One For Dummies, 3rd Edition
book

Building Websites All-in-One For Dummies, 3rd Edition

by David Karlins, Doug Sahlin
August 2012
Beginner content levelBeginner
816 pages
21h 45m
English
For Dummies
Content preview from Building Websites All-in-One For Dummies, 3rd Edition

Chapter 5: Building Mobile-Friendly Sites

In This Chapter

check.png Examining design and technical challenges

check.png Discovering how to approach challenges for mobile content

check.png Exploring the similarities and differences of websites and apps

It’s an increasingly mobile world out there. A quick survey of students walking across a campus or professionals at lunch will reinforce what statistics tell us: Mobile is a rapidly growing segment of the online viewing public. But the mobile audience is more important than just the number of people viewing sites on smartphones and tablets. Mobile users are a coveted demographic because studies show that mobile users shop online disproportionate to their numbers (in 2012, most analysts estimated mobile devices accounted for about 5 percent of web browsing activity worldwide).

Statistics are changing rapidly, and much of the emerging evidence is empirical, but, for example, in 2012, the CEO of Fab.com (which sells trendy home décor) reported that 30 percent of visits to Fab.com were from mobile devices. An even more striking statistic was that mobile visitors were twice as likely to make a purchase at its company site compared with those visiting on desktop computers. ...

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Publisher Resources

ISBN: 9781118283486Purchase book