Chapter 1: Optimizing and Testing the Site
In This Chapter
Preparing to launch the site
Ensuring search engines find your site
Researching keywords
You jump through hoops to create a good-looking site that’s functional. It’s a great feeling to complete the design. At this stage, you may smile and think you’re ready to upload your masterpiece to a web-hosting server for an adoring public. But your work is far from done, Sparky. In your humble opinion, you’ve created the best site in the world, but if the target audience doesn’t embrace it, you come up with egg on your face, which is not any fun at all.
So the first task on your To Do list is to make sure that the site is user friendly by testing it on a select audience. After it’s been thoroughly tested, you need to tweak your code to make sure the site can be found by search engines. Search engine optimization (SEO) is an art unto itself, and its logic changes by the minute because folks are always trying to “beat the system” to get their site to the top of the search engine results.
In this chapter, we show you how to make sure the site you’ve lovingly slaved over is user friendly, plus we also show you the latest tried and true ...
