The last chapter addressed various ways to test an online store for potential errors before it launches. Properly testing an online store with multiple users is considered a best practice and helps catch errors that might be missed by a single user. Once all testing has been completed and all errors corrected, the online store can be launched.
Once an online store is launched, many store owners think they can take it easy and wait for orders to come in because the hard work has been done. Some also have the Kevin Costner vision from the movie, Field of Dreams