Chapter 9. Taking Your Organization Long
IN THE SAME WAY that a head football coach brings aboard coordinators for offense, defense, and special teams, the founder of a retail brand has to bring aboard seasoned professionals who can help the team “go long.” In retail, people in senior positions need to have backgrounds in a wide variety of areas: brand, marketing, operations, merchandising, finance, real estate, design, and customer intelligence. You would be surprised at how few companies have the spread of talent to cover all these areas. Many companies have three or four senior people with tremendous talent in one area—usually merchandising or operations—and none whatsoever in the other critical areas, such as real estate selection or design. ...
Get BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
