Skip to Content
BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe
book

BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

by Arthur Rubinfeld, Collins Hemingway
March 2005
Intermediate to advanced
368 pages
9h 25m
English
Pearson
Content preview from BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

Chapter 14. A Walk Through the Locationing Process

THE PREVIOUS TWO CHAPTERS delved deeply into the methodology a retailer should follow to expand into new markets. This chapter provides specific examples of work that we have done with businesses to find the best metropolitan areas for expansion and the best locations within those areas. The actual data is disguised for reasons of confidentiality and has been consolidated to portray a single fictitious company, but the problems are typical of many retailers and the analysis tracks exactly the process we have followed many, many times. The numbers used to describe Metropolitan Statistical Areas (MSAs), the number of stores in various trade areas, the number of competitors, and similar data are ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar

Publisher Resources

ISBN: 0131465740Purchase book