March 2005
Intermediate to advanced
368 pages
9h 25m
English
book
BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe
by Arthur Rubinfeld, Collins Hemingway
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Chapter 14. A Walk Through the Locationing Process
THE PREVIOUS TWO CHAPTERS delved deeply into the methodology a retailer should follow to expand into new markets. This chapter provides specific examples of work that we have done with businesses to find the best metropolitan areas for expansion and the best locations within those areas. The actual data is disguised for reasons of confidentiality and has been consolidated to portray a single fictitious company, but the problems are typical of many retailers and the analysis tracks exactly the process we have followed many, many times. The numbers used to describe Metropolitan Statistical Areas (MSAs), the number of stores in various trade areas, the number of competitors, and similar data are ...