Chapter 17. Defining Your Mission in the New Age of Retail

RETAIL FOR ME is more than a job. It is a mission. In a sales world reputed to be going digital, I am a brick-and-mortar guy. Other businesses may be stimulating, but nothing quite compares with the real-world buzz of retail. Everything about it has a creative or sensory component. Creating a new concept has both an intellectual and visceral appeal. Retail design excites people's senses and influences their behavior. An architect by training, I am particularly drawn to this part of the work. The anticipation of a new store is embodied physically in the whine of the circular saw and the pounding of hammers. All the details—from choosing the furnishings and finessing the small touches to ...

Get BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.