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Built-In Social: Essential Social Marketing Practices for Every Small Business by Jeff Korhan

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Index

A

Accessibility:

of audience
of business
increasing your

Administrators, of Facebook business page

Advertising:

for blogs
competition and
on Facebook
in marketing
search advertising revenue
social marketing vs.
on traditional media outlets
with Yellow Pages

Adwords.com

Alignment

Alltop.com

Amazon

Apple

The Art of War (Sun Tzu)

Assets. See also Digital marketing assets

business
hard

@mentions

Attention

Attraction

Audience:

of blogs
connecting with
customizing message for
for digital marketing assets
investing in
for mobile marketing
offering products/services to

Authenticity

Authority

Automated posts

Availability

B

Backstage sales process

Back to the Future (film)

Backups, for digital marketing assets

Bandwidth, for content marketing

Barcodes

Bartlesville, Oklahoma

Behavior:

customers’ patterns of
in online community
social graphs as predictors of
social influence on
on social networks

Ben and Jerry’s Ice Cream

Best practices, developing

Bing

Biographies

Blogging:

benefits of
building a body of work with
challenges with
control of content with
dedication to
enjoying process of
results of
trends in
and wisdom of friends

Blogs

on business media channels
as digital marketing assets
evergreen content for
hybrids of websites and
influence of
organization of information on
as social media hubs
on social networks
staying connected with
tips for starting
websites vs.

Blogging platforms, selecting

The Boston Beer Company

Brand(s):

control of
cultivation of
differentiation for small ...

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