Book description
Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal workplace —one where everyone from the front lines to the board room knows the company's values and feels comfortable and empowered to act on them.
Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades' work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang's China Bistros.
Built on Values provides a clear blueprint for how to accomplish culture change, showing
How to exceed the expectations of employees and customers
How to develop a Values Blueprint tailored to your organization's goals and put it into action
Why it's essential to hire, fire, and reward people based on values alone, and
How to establish a discipline for sustaining a values-centric culture
Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.
Table of contents
- Copyright
- FOREWORD
- INTRODUCTION: LAUNCHING A CULTURE CHANGE THE RIGHT WAY
- 1. IS A VALUES-BASED CULTURE WORTH THE EFFORT?
- 2. "SO HOW'S THAT WORKING FOR YOU?": Uncover Your Company's True Values
-
3. CRAFT YOUR VALUES BLUEPRINT: The Foundation of Everything
-
3.1. THE KEYS TO CULTURE CHANGE: THE VALUES TEAM AND VALUES WORKOUT
- 3.1.1. Action Step 1: Begin the conversation
- 3.1.2. Action Step 2: Select a Values Workout team
- 3.1.3. Action Step 3: Perform the Values Workout
- 3.1.4. Action Step 4: Publish the first draft of your values
- 3.1.5. Action Step 5: Publish your Values Blueprint and take it on the road
- 3.1.6. Action Step 6: Create a company-wide implementation plan and timeline
-
3.1. THE KEYS TO CULTURE CHANGE: THE VALUES TEAM AND VALUES WORKOUT
-
4. FILL YOUR COMPANY WITH A PLAYERS: A Values-Based Way to Hire
- 4.1. VALUES HIRING IS A STRATEGIC BUSINESS RESPONSIBILITY
-
4.2. CREATING A NEW WAY TO HIRE ONLY A PLAYERS
- 4.2.1. Action Step 1: Start with one key position in one department
- 4.2.2. Action Step 2: Create a Values Hiring team to implement the change
- 4.2.3. Action Step 3: Determine the key attributes of the position
- 4.2.4. Action Step 4: Create an Interview Guide for values hiring
- 4.2.5. Action Step 5: Set up peer/manager/HR interview teams
- 4.2.6. Action Step 6: Train interviewers to evaluate candidates with their heads, not their guts
- 4.2.7. Action Step 7: Communicate the change in your hiring process
- 4.3. THE BENEFITS OF OWNING THE NEW HIRING MISSION
- 5. LET YOUR EMPLOYEES IMPRESS YOU: Implement a Value-Centered Metrics System
- 6. REWARD CULTURE CHANGE: Values as a Competitive Advantage
- 7. ASTONISH YOUR EMPLOYEES: Inspire Culture Change from the C-Suite
- 8. REINFORCE YOUR VALUES CULTURE: Be Excessive About Communication
-
9. CONTINUOUS DISCIPLINE: Create a Plan for Culture Maintenance
-
9.1. CONTINUOUS DISCIPLINE FOR CONTINUOUS IMPROVEMENT
- 9.1.1. Action Step 1: Evaluate the extent to which your values have penetrated your organization's people processes
- 9.1.2. Action Step 2: Make sure your operational metrics support the values
- 9.1.3. Action Step 3: Review performance expectations, appraisals, and rewards
- 9.1.4. Action Step 4: Review execution of the values at the C-suite level
- 9.1.5. Action Step 5: Review and align relationships with contractors, consultants, and third-party vendors
- 9.1.6. Action Step 6: Be both objective and subjective about getting feedback on your progress
- 9.2. STRATEGIC LEADERSHIP DEVELOPMENT AND SUCCESSION PLANNING
- 9.3. THE STORY OF SUCCESSFUL CULTURE CHANGE
-
9.1. CONTINUOUS DISCIPLINE FOR CONTINUOUS IMPROVEMENT
- LEADER'S TOOLBOX
- NOTES
-
REFERENCES
- ACKNOWLEDGMENTS
- ABOUT THE AUTHORS
Product information
- Title: Built on Values: Creating an Enviable Culture that Outperforms the Competition
- Author(s):
- Release date: January 2011
- Publisher(s): Jossey-Bass
- ISBN: 9780470901922
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