Chapter 2. "SO HOW'S THAT WORKING FOR YOU?": Uncover Your Company's True Values

Many leaders start with a belief that their organizations have already identified their values. Maybe they have. However, if you identified values years ago, but never really acted on them or made them part of your company's DNA, you cannot assume they are still relevant to the current needs of your organization. Could the random employee in the hall give you a coherent answer if you asked what the company's values are?

Even if you think values are unimportant or don't acknowledge them at all, your company's values and culture are actively attracting customers or driving them away. The best people are either knocking down your door or running for the exits. Your employees ...

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