Built on Values: Creating an Enviable Culture that Outperforms the Competition

Chapter 3. CRAFT YOUR VALUES BLUEPRINT: The Foundation of Everything

There is a reason why efforts to change company culture fail. When culture change is imposed from the top—or from human resources—it is likely to be meaningless to the vast majority of your employees. Your effort to change your culture is doomed from the start unless you can agree on the fundamental values that you'll be striving to live by every day. Conversely, if you can achieve company-wide agreement on the values and behaviors you want to share, you'll build a strong foundation for culture change and performance that will be hard for competitors to shake. You'll also attract and retain employees for whom those agreed-upon values are the foundation of sometimes astonishing ...