Built on Values: Creating an Enviable Culture that Outperforms the Competition

Chapter 6. REWARD CULTURE CHANGE: Values as a Competitive Advantage

Recruiting and hiring A Players is just the first step in creating a high-performing culture. You've also got to persuade them to stick around. Research is showing that people really do stay in organizations where they feel engaged. A 2005 Maritz Poll of 1,002 randomly selected working adults found that employees who were satisfied with their employee recognition programs are seven times more likely to stay with their companies than those who are not.^[40] Good people don't walk across the street for a dollar more an hour; good people stay in organizations that support their lifestyle and value what they value.

You can create a competitive advantage for your company among A Players ...