Chapter 6Acquiring the Right Talent

Built-to-Change Strategy:Have a B2Change Employer Brand

Managing human capital is a critical part of the designing process in the B2Change Model. Human capital is so critical to the performance of b2change organizations that its management deserves as much or more attention as the management of financial and physical assets. Of course, it’s one thing to say it deserves this level of attention; it is quite another to actually bestow this much attention on it and to develop the practices that lead to the effective management of human capital.

In this chapter, we look at the first half of the human capital management equation by discussing the process of acquiring the right talent. The increasing complexity ...

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