Chapter 11Creating a Built-to-Change Organization

Built-to-Change Insight:Making the Transition to a B2Change OrganizationIs Harder Than Operating One

The need for a new way of competing and organizing is compelling. Who among us can support a way of thinking about organization design that argues, “The world is changing faster and faster every day—I think we should make a long-term commitment to doing one thing really well”? In an increasingly complex world, organizations built on traditional assumptions of stability, equilibrium, alignment, and predictability will, more and more, be out of touch and ineffective. Pursuing the latest management fad that is sold as a way to make organizations more efficient, more agile, more reengineered, ...

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