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THE INNOVATING HABIT
JUMP-STARTING THE PRACTICE OF CREATIVITY
BASF is a German-based multinational that is the world’s largest chemical company. Operating in more than 80 countries and employing over 117,000 people, BASF is involved in a wide range of businesses, including chemicals, plastics, agricultural products, oil and gas industry parts and equipment, and biotechnology. In 2019, the company’s revenues exceeded €59 billion (almost $70 billion).
BASF also boasts a long history of innovation, from its role in developing the Haber-Bosch process (1913) for mass-producing fertilizer, which played a crucial role in dramatically increasing the world’s food output, to its invention of the tape used in music cassettes (1935).1 Today, it is working ...
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