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PRIMING THE PUMP

A SEVEN-STEP PROCESS FOR CREATING INNOVATIVE IDEAS

Marvel Comics is an iconic American brand that was founded in 1939, during the golden age of superhero comic books. By the 1960s, Marvel Comics—home to Spider-Man, the Incredible Hulk, the Fantastic Four, and the X-Men—had become the leading challenger to DC Comics, creators of Superman, Batman, and Wonder Woman. Marvel was specially loved for its quirky, often troubled superhero characters and the true-to-life emotional problems they experienced: Peter Parker, the insecure teenager with spider-like powers who nonetheless can’t get a date with the girl he likes; Bruce Banner, the emotionally reserved scientist who becomes the Incredible Hulk when his temper is triggered; ...

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