INTRODUCTION

Why a New Book on Innovation?

In a world where technological, economic, and social changes from political upheavals to devastating pandemics seem to be increasingly rapid and unpredictable . . . where unanticipated sources of competitive pressure are continually arising . . . where complicated global forces are constantly reshaping markets . . . and where the effective life spans of successful product and service offerings seem to be steadily shrinking—in such a world, leaders of organizations in every sector and industry are desperately in search of the secret of innovation. “What worked for us last year won’t work tomorrow” is their lament. “We need to find a new and better way—and we need to find it now, before our rivals across ...

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