September 2010
Intermediate to advanced
216 pages
5h 2m
English
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CHAPTER 5Supported Emotions:The Key to Today’s Leading Products
Unlike commonly found associated emotions, the less frequently used supported emotions are delivered by the product itself, evoked by features or attributes of the physical product, software, service, or brand. Today’s marketplace is looking for an authentic relationship with its products. Supported emotions are the only means to deliver that authentic relationship.
Supported emotions result in high customer engagement and they also get customers talking. Those who own the product talk to their friends or write on their blogs because customers talk about what moves them at an emotional level. The word spreads. Word-of-mouth offers the potential for exponential sales growth as each ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.