September 2010
Intermediate to advanced
216 pages
5h 2m
English
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CHAPTER 7The Emotion of Form and Touchpoints to Create It
Sexy sports cars, fierce pickup trucks, bold tools, sleek phones: the visual form of a product exudes emotion. These emotions can be intense and exciting (as with a Ferrari), or they can be the subdued emotions of the comfortable and familiar (as with a Honda). There are no emotionless product forms, for even the idea of emotionless evokes repulsive feelings of deadness, fatigue, and dreariness.
A product’s visual form is a highly influential source of value to customers, steadily supplying product emotions that are experienced every time a customer looks at, touches, or uses a product. Each and every interaction of the customer with the product is a touchpoint, a means to stimulate emotion ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.