Chapter 4

Strategies for Success in Emerging Myanmar

Emerging economies are home to over 80% of the world’s population and constitute the major growth opportunity in the evolving world economic order. According to the IMF, the year 2013 will be the first in which emerging markets account for more than half of the world’s GDP on the basis of purchasing power. This is unprecedented and marks the biggest economic transformation in modern history.1 They have attained such a critical mass in the world economy that experts recommend investors and corporations should have a 25% to 40% allocation in a global equity portfolio. Emerging markets have typically been described as being with rapid economic growth but with vexing problems not limited to poor ...

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