47. The Ultimate Email Formula

The majority of our work comes from clients that are outside of our local area, and the majority of our growth comes via referrals from happy clients. It stands to reason, then, that the majority of our communication goes by way of email, and thus expertly crafted emails are critical to relationship success.

Email writing is a dangerous thing. It can be so easy for the email recipient to misinterpret the tone of your message, unless you make a clear effort to define the tone. The best thing to do is keep things friendly and lighthearted, and get to the point.

The Ultimate Email Formula is simple...

(Message subject)

This is the “Subject” field in your email application.

(Recipient name)

This is “whom” you are sending ...

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