51. Canned Communication
“There is no doubt about it: Our agency churns out a ton of projects—more than 1,500 projects in our first ten years of business, to be more specific. Each project averages about eight milestones, and each milestone requires a delivery email of some sort to be sent to the client. That adds up to approximately 12,000 structured delivery emails to our clients in about a decade. If you average that over ten years, it equates to roughly 4.6 email deliveries to a client per day, or an email every half an hour or so.
After looking into this more, we quickly found that we were writing the same things over and over again. The delivery email for first comps of a website design to one client didn’t change much from the email that ...
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