July 2020
Intermediate to advanced
432 pages
13h 46m
English
book
Business Analysis, 4th Edition
by Debra Paul, James Cadle, Malcolm Eva, Craig Rollason, Jonathan Hunsley
Content preview from Business Analysis, 4th Edition
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5 INVESTIGATING THE BUSINESS SITUATION
INTRODUCTION
This chapter discusses the techniques relevant to the situation investigation and problem analysis service (see Chapter 4). This service aims to uncover issues within a business area, diagnose the underlying causes of those issues and offer suggestions for improvement.
When business analysts investigate a business area, they need access to a range of tools and techniques to help them understand the issues to be resolved. While they should use both qualitative investigation techniques, such as background research, workshops and interviews, and quantitative data collection and analysis methods, they also need to deploy diagnostic tools that help to visualise any findings and identify the ...
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