Chapter 9
Making the (Business) Case
IN THIS CHAPTER
Knowing why you need to make a business case in the first place
Including all the right elements in your business case
Understanding and writing effectively for your audience
Choosing the right presentation
A business case is a compelling argument you give in order to get approval to embark on your suggested course of action for addressing the business need. So what’s included in a business case? Is it a document? A presentation? Who’s it for? When do you develop a business case, and what level of detail should you provide to support your opinion or case? This chapter answers these questions and more and provides a rationale for how a business case can also be used effectively as an analysis technique.
Before You Dive In: Breaking Down Business Case Basics
A business case outlines an opportunity and a recommendation to invest resources to take advantage of it. Think of the business case as your marketing or sales brochure for your idea. It may be your one shot to get approval for a project that may have a significant strategic, ...
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