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Balancing the 5 Ps of Strategic Management

INTRODUCTION

Strategic management relates to military strategy as a fruit salad does to an apple. It has elements of military strategy but it is far richer and subtler. Management strategies are a lot richer and far more sophisticated than military strategies. In the military version, you either win or lose whereas in the business version all combinations are possible: win–win, win–lose, or lose–lose. In the military version it is one side versus the other and although coalitions may change over time, no military strategy can cope with the concept of competitive collaborators, such as seven Japanese electronics companies, the French Thomson, Philips, and Time Warner, who co-developed electronic ...

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