5
Understanding the 4 Cs
INTRODUCTION
If you simplify Business Intelligence (BI)—and you know consultants just love that—then it all amounts to knowledge and insight in the dynamics of four subject areas or perspectives:
• Cost
• Customers
• Competitors
• Competencies
Cost is an important perspective for a data warehouse: it can be traced over long periods of time, illustrating how fixed costs can become variable over time and vice versa, proving trend lines that can help you with your long-term planning. Cost is the most pervasive and at the same time the easiest perspective to measure.
The customer perspective may be the most important but it is a lot harder to get the complete picture for decision making as you can only measure ...
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