6
The Business Case for Business Intelligence
INTRODUCTION
In his article “Competing on Analytics,” Thomas Davenport (2006) paints a picture of analysis-savvy organizations:
Organisations are competing on analytics not just because they can—business today is awash in data and data crunchers—but also because they should. At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the last remaining points of differentiation. And analytics competitors wring every last drop of value from these processes. So, like other companies, they know what products their customers want, but they also know what prices those customers will pay, how many items each will buy in a lifetime, ...
Get Business Analysis for Business Intelligence now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
