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PART I: What Are Business Analytics
Chapter 1: What Are Business Analytics?
1.2 Business Analytics Process
1.3 Relationship of BA Process and Organization Decision-Making Process
1.4 Organization of This Book
PART II: Why Are Business Analytics Important
Chapter 2: Why Are Business Analytics Important?
2.2 Why BA Is Important: Providing Answers to Questions
2.3 Why BA Is Important: Strategy for Competitive Advantage
2.4 Other Reasons Why BA Is Important
2.4.1 Applied Reasons Why BA Is Important
2.4.2 The Importance of BA with New Sources of Data
Chapter 3: What Resource Considerations Are Important to Support ...
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