8. A Final Business Analytics Case Problem

Chapter objectives:

• Provide a capstone business analytics (BA) overview within a case study problem.

• Show the step-wise connections of the descriptive, predictive, and prescriptive steps in the BA process.

8.1. Introduction

In Parts I, “What Are Business Analytics?” and II, “Why Are Business Analytics Important?” (Chapters 1 through 3), this book explained what BA is about and why it is important to business organization decision-making. In Part III, “How Can Business Analytics Be Applied?” (Chapters 4 through 7), we explained and illustrated how BA can be applied using a variety of different concepts and methodologies. Completing Part III, we seek in this chapter a closing illustration of how the ...

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