October 2014
Beginner
352 pages
8h 26m
English
book
Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Content preview from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
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1. What Is Business Analytics?
Chapter objectives:
• Define business analytics.
• Explain the relationship of analytics and business intelligence to the subject of business analytics.
• Describe the three steps of the business analytics process.
• Describe four data classification measurement scales.
• Explain the relationship of the business analytics process with the organization decision-making process.
1.1 Terminology
Business analytics begins with a data set (a simple collection of data or a data file) or commonly with a database (a collection of data files that contain information on people, locations, and so on). As databases grow, they need to be stored somewhere. Technologies such as computer clouds (hardware and software used for data ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.